Showing posts with label relocation. Show all posts
Showing posts with label relocation. Show all posts

Friday, June 7, 2013

Is Your Television Looking For A New Home?

It is our responsibility to educate our clients.

Potential buyers call with the understanding that we will provide assistance in the selection and purchase of a home.  The expectation is to address what types of homes are available at a particular price point, financing, amenities, negotiations and marketing trends.

Sadly, just as teachers in today's society are required to teach behavioral modification and social skills when parents are negligent in the home, as parents push to obligate schools to build a faith in God within their children rather than instill it in the home, REALTORS are finding they have to educate their buyers on the importance of defining and establishing core values.   If they don't already have them, or you are unable to help them define some, the home buying process will become a long, tiresome, and probably unsuccessful endeavor.

E.F. Schumacherm said:  "I'm not at all contemptuous of comforts, but they have their place and it is not first."

 I go over as many of those key areas at the first opportunity (makes the home selection process so much easier), buyer presentation folders and stats on hand at  first contact.  Inevitably, after the first home preview and 'so and so said we should...',  their character comes shining through.  Priorities come to light following a consistent trend with home buyers that I find dismaying.  The best value, location and condition will slam
 up against a brick wall when a suitable spot is not readily available for the almighty television set!

The property is everything they asked for and were dreaming of.  I knew, like I knew, like I knew...this would be the house.  Incredibly the wheels screech to a stop when the husband turns full circle and says...'But where will we put the tv?'   And the conversation goes on to the size...the GLORIOUS SIZE of this technological beast... (manhood issues?)  Seriously!  This is NEVER brought up by  single women buyers (theirs run along another vein entirely).  But, couples and single men inevitably bring up the television set.  And to allow (charming and alluring as she is) the tv to influence such a critical choice is beyond me.  Are they unable to grasp the concept of value?  The price of a home to a television set?  Seriously gentlemen, bigger is not always better.

One man's television set is another man's fire pit.  The recent sale of one of my listings by another agent was hinged on a fire pit.  Mr. So and So Agent had already addressed the placement of the television (fortunately my seller displayed his own formidable set) and he was able to sail past that road block.  Apparently for this buyer, the deal breaker was his FIRE PIT!  There must be a suitable spot for the FIRE PIT.  Even with four acres, a party house and screen porch, large deck, workshop, swimming pool, the FIRE PIT took precedence.  They have one child and another on the way, I don't know if schools were mentioned?  My commission - i.e. mortgage payment off a $284,000 listing was held hostage by a FIRE PIT?  Fortunately, they discovered  it would place nicely on the expansive deck.

I will not leave you with the impression that I am a sanctimonious cow.  That I feel myself above the behavior
KNOWN AS 'THE ARK'
of today's home buyer.  I have fallen prey to the god of things as well.
I found a waterbed at a yard sale about 25 years ago and absolutely HAD TO HAVE IT!  Nothing would do but I have that bed...it was BIG, and GRAND.  And somebody slap me...a waterbed.  With a canopy and mirrors.  My own BEAST!  We had to re beam the floor (kitchen ceiling) to hold the weight of it in all its glory.  Which in turn necessitated the remodeling of the kitchen after we tore out the ceiling.  I have to say the end results were truly lovely.  I enjoyed the finished kitchen exactly 6 weeks before my husband lost his job and we were relocated to South Carolina.  Hence my new found wisdom in the elusive value in things, (it sprang a leak soon after it's relocation to The South and was replaced by a more traditional model). No water, canopies or mirrors.

What does this say about us ladies?  Our priorities lie elsewhere...no pun intended!

Monday, April 29, 2013

Taking Your Personal Fantasy To Personal Branding

The world of real estate offers the opportunity for real estate agents to 'recreate' themselves.  We can live out our fantasies, create an image of how we want the public to view us, market the crap out of it, call it personal branding and before you know it, you ARE it!

Goodwill 'Dorothy' Shoes
Want to work your life away in shorts and a T-shirt?  Sell ONE house on the lake.  Then identify yourself as the 'lake' man (or woman-though I think I would come up with something else if I went that route) put on some shorts, take a couple photos of your fine self smiling on a boat (a couple of nice fish on line)  - send out some post cards sporting a creative tag line.  Then USE IT, USE IT, USE IT.  Before you know it - THEY will be using it. Mr. & Mrs. John Q. Public will only know you as 'The Lake Guy'.  No one will raise an eyebrow when you show up at a closing smiling in shorts.  I promise.  Seen it all over Chapin, SC when I worked relocation in that market.   Just make certain there are enough properties ON the lake (or your chosen market) that are sell able so you can actually make a living doing that.  (and know HOW to fish)

I started about 7 years ago sending out monthly newsletters to my neighborhood.  Called myself 'Your Neighborhood REALTOR'.  But guess what?  I actually lived in the neighborhood.  Walked by their houses EVERY day, attended their yard sales, they saw me mowing my own lawn.  I don't market myself as the neighborhood REALTOR to the whole town for crying out loud.  That's just ridiculous, people know better. They know B.S. when they hear it, they don't have to smell it or taste it to know what it is.

When I emailed those newsletters I included a watermark so my 'work' couldn't be stolen easily. (by fellow agents)  I am flattered if they like it enough to copy certainly, but at least retype it or something.  Don't make a photo copy and keep as yours.  My watermark prevented such blatant theft.
My Yard Sale Pin
I found a cute pin at a yard sale, took a photo of it, and made it my trademark so to speak.  My website is www.JustCallTina.com and using those red shoes has been a cake walk to creative marketing!  Also allows me an excuse to purchase the much needed red shoes for myself as well.  Sparkly ones!

Friends are very thoughtful about finding 'Dorothy' items for me to use.  Some are helpful, some just make you roll your eyes but they ARE thinking of me and that is everything.

Creative marketing really isn't about the home.  It's about the agent.  Driving the business to YOU. Buyers
Dorothy In My Office
and sellers, so you can in turn make the deal.  Kind of like a matchmaker for real estate.  The days of one side against the other is soooo passe'. With financing and
FALL FESTIVAL Booth
Before NEW 'Dorothy' shoes
conditional issues as they are you will be dead in the water before you get started with that confrontational 'steal a house' attitude.

Personal branding keeps you geared up to a higher level when things are starting to stink, clients are a pain, lenders aren't getting it done and appraisers are begging for a beating.  You can regroup and focus on something positive, yourself.  Find your happy place and stay there for a few hours and before you know it, you no longer want to slam their face into the desk.  Trust me, it works.

A friend offered me the opportunity to set up a booth last Halloween and hand out candy at her daughters school.  That's me, in my Dorothy costume - purchased from Goodwill!   (I have since made some more fitting shoes) but it got the job done.  I gained a listing off that stint.  If you look closely you will see I am wearing the actual pin from my 'logo'.

As luck (?) would have it, our REALTOR Association performed a skit at our April Membership Luncheon for Fair Housing Month. Filmed and produced by our members and posted to YouTube.  Can you guess the theme?
See what has happened here?  I AM Dorothy.  A tad older to be sure, can't sing for squat...but DOROTHY nonetheless!

I think next year I would like to be Mrs. Nicholas Cage...



Tuesday, February 19, 2013

Stinky Fish

LEADS are like FISH.

Real estate LEADS anyway.  You have to fish for them, cast your line or net and pull up who knows what?  The catch of the day - or a sorry, soggy old branch that you have tugged and pulled on for half a day. Wriggly, elusive, sly creatures, these LEADS are.

How long it been on market?  Will they RENT?
Real estate companies have a fabulous tool (dubious) at their disposal called LEAD Router.  The program captures the contact information of consumers from the internet as they click on listings.  Presumably looking for additional info - or to request a showing.  That sort of thing.  Within seconds their request is forwarded by an automated message to my cell phone, an email copy is also received.

'You have a new company generated lead from LEAD Router...if this is not voice mail click 1' (and so on)

You accept the LEAD by phone, then log in to the website and follow up on their request.  Time sensitive of course. We like to tell our sellers how ON TOP OF OUR LEADS we are for THEIR properties.  And we are.  It's just that the LEADS are very often the equivalent to a 10 year old surfing the net, searching for the newest game on the market.  CAN he actually buy the game?  WILL he buy the game?  And the ever loving...'My parents are going to buy me the game'.  The only thing we might know conclusively is that he LIKES the game.  Maybe.

In the beginning LEAD Router was a unique, valuable program.    The sites were reputable, reliable and consistent.  As the years have progressed EVERYONE with a website is in the game.  As you would expect - the capability to screen these LEADS has weakened and the quality has begun to stink.  

I was all for the idea in the beginning!  OH THE LEADS we would see, you and I, you and I - oh the LEADS we would see, YOOOOOU AND IIIIII!  bah   

Like fish, they are all out there swimming in one vast septic sea.  Barracuda, starfish, eel, coral, license plates, medical waste; you get the picture.  (Nosey neighbors, people looking for desperate sellers who will RENT, REAL buyers that do research on line first, Relocation clients, people looking for vacant homes to vandalise, agents from other markets wanting to set up showings).  You don't know whats out there by standing on shore looking at the ocean.  GOTTA fish, no way around it.

Agents have become quite savvy at sorting through the LEADS.   Most click 9 (to reject this LEAD) so it will route along to the next agent on the list, sit back and laugh and shout out...'got a live one coming your way...', to the agent standing next to them by the coffee pot.   I will accept or reject on a variety of personal criteria (which I shall NOT share).  I am pretty good at qualifying the Cod from the chum.

My phone rang last week.  The lead was regarding a home listed by another agent in our office (out of compliance-you have to UPDATE your LEADS).  I accepted the lead - it was a real name with a 'question about property' request.  I didn't have anything pressing so I figured I'd take it and see what I could make of it.  The LEAD called me personally, within about 5 minutes of receiving my email!!

Well, helloooooo...

We talked; he later came to look at the home (from North Carolina) on the outside - alone;  made an appointment to preview the INSIDE (another trip from N.C.).  I began to get interested.  We set a time to meet at the house.  Dare I hope?  Would the LEAD show?  And if so, would it be because they were in town visiting relatives and killing time or were they semi-serious?

I arrived at the property at 12:45.   Fifteen min early, as is my routine.  They were already there!  Had been there since 11:00!!!  (yes, almost 2 hours EARLY?)  Just walking around the 13 acres (dreaming, planning).

JOY!

The LEAD it turns out, is 77 years young. Can you say INTERNET SAVVY?  He arrived with his wife and daughter (she sent me a friend request on FACEBOOK while we were going through the house).  DAD loves FACEBOOK too.  Has done more research online about this property than the listing agent!

CROW PIE
My LEAD has turned into a potential BUYER.  They have gone back up to NC to talk with a REALTOR about selling their house, check financing options - maybe, maybe not. What motivates a 77 years young buyer?  I may only end up with a new FACEBOOK friend (good enough) - but Lord willing...I will be eating a healthy serving of CROW. 

Not to be confused with that other pie...
UPDATE:  Ms. Agent So and So did NOT do her presentation this morning in the Tuesday Morning Mandatory Sales Meeting... 

Monday, February 11, 2013

Make $ Off Male Menopause

Sounds bizzare I know.  But in these challenging economic times a REALTOR has to do what a REALTOR has to do.  And that is take advantage of every opportunity to work your business.

There are actually BOOKS about this
Now, how does Male Menopause fit into this?  Other than sounding catchy and trendy and perhaps luring you into clicking on a link?

According to my seller he IS going through a change.  He has gone so far as to approved my disclosure of that personal information too.   Disclose it to FUTURE BUYERS!  Now this is a progressive man.  He embraces challenge and is confidant he can forge ahead in spite of this unavoidable change.

He was a relocation buyer a mere 18 mos ago.  Incoming in a mad fervor to have his new wife and three step-children happily installed in their new home prior to the beginning of the new school year!
EVERYTHING a family wants! 
It was stressful to say the least - find something in the right school district where the children could all be happy as well as a home that fit their lifestyle.  WE FOUND IT!  There was really only ONE that would fit.  A lovely brick home, landscaped front, back and sides.  In-ground pool, party house, workshop, hardwood floors - and all on FOUR ACRES!  Throw in a home office, four bedrooms, large laundry room, eat-in kitchen, formal living room.  What more could you want?  The man even bought a four wheeler as a little house warming surprise for the kids.

Alas, three months later - the wife and her three children packed it up and headed back up North.  What can you do?  Life goes on.  My client is in a new relationship with a lovely lady and they are very happy.  The house however, no longer meets THEIR needs.   No need for those extra bedrooms, they would rather live on the beach (just the 2 of them) than mow four acres.  See how that works?  The change?

My seller wanted to assure buyers there was nothing wrong with his home.  He loved it when it worked for his family.  He is selling because of a change.

So long as people are born, die, get married, divorce, there will still be real estate deals to be made.  So, if  YOU are looking for that ONE home in Edisto School District Four that offers it ALL...check this one out - the pool is awesome!

If you need to, you can always hide that middle age spread behind the privacy fence! 

Monday, February 4, 2013

Using the WEB as a NET

Automatic feed to these sites!
Personal websites are a good thing.  I have one myself.  I bought it/started the site when a developer dumped me for another agent BECAUSE of a personal website.  Or rather, my lack of one. The reasoning was that Mr. So and So REALTOR had a 'far reaching website'.

Now, in all fairness, I didn't actually have his development listed yet.  He was responding to some agressive materials I sent him trying to solicit his future business. He LIKED that.  The call came within days after he had extended his listing.  He was soooo sorry he hadn't called me sooner.  Assured me the development and listing would be mine when the current list ran out again.  I was ecstatic!  We talked about it 3 times over the following months.

I sent Mr. So and So Developer the note while enrolled in a program called TOP GUN Academy. We were given tools and assignments to help us aggressively grow our business and improve our skills.  We met weekly - divided into teams with 'team leaders'.  I was so PROUD of my accomplishment, we all rejoiced in my pro-active activities and the positive results (I had been a REALTOR about 6 mos)!  Can you imagine!

Some time later Mr. So and So team leader mentioned he ran into Mr. So and So Developer in the post office.  How lovely, I felt a chill wind begin to blow.  Trust your instincts.

The week the listing expired - Mr. So and So team leader informed me the developer would be listing with him. Mr. So and So Developer felt he needed that special 'web' exposure that his PERSONAL website offered.  I won't go into the details, matters not a whit.  I decided in exactly 5 minutes that pile of  poo would NEVER be used again.  I called the very same website developer and started one of my own.

It was easily countered if I had been given the chance.  Truth is, a personal website has one goal.  And it is summed up in the word PERSONAL.  It is not about the seller - it is for the REALTOR.  Promoting the REALTOR and attracting buyers to the REALTOR.   Capture the buyers and sell them a property,  ANY property.

Additional download feed-newspapers
You see that Listing Network visual at the top left side of the BLOG?  Those are the sites automatically fed by our office, on ALL of our listings - one of the sites alone feeds further to 130 newspapers!  See how that works?  I know and understand the tools my company offers, I USE them and track the results myself. Mr. So and So Developer had no clue about that.  I was not offered the opportunity to share that info.

No worries
, they made an excellent team. It only took 2 years to sell at 1/2 the original list price - with somewhere around 22 inspection item repairs on a new construction.  What did I really lose?  Nothing.  I gained a whole lotta wisdom. In this business as in most other areas of the world verbal means nothing.  The measure of a man is not in 'his word' in business, learn it.  KNOW IT!

I have gotten over all that - it was almost 5 years ago (well, maybe not quite over it) that would be foolish.   Mr. So and So Developer, Mr. So and So REALTOR with the inclusion of Mr. So and So Builder are teaming up to add some additional properties to the development!

I know, like I know, like I know, that I WILL sell one of those properties.

Fortunately for my future buyers - I know and understand the 'team' that will be sitting on the other side of those negotiations.

God doesn't like ugly.

Wednesday, January 30, 2013

Casa clásica

Something we have in abundance is vintage homes!  Out of 181 active residential listings - 56 were built between 1900 and 1959.  If you are looking for vintage bungalow, retro ranch or elegant eclectic we have offerings from $43,000 - $499,900!
A number of these properties are (but not always) estate properties. This means the property is being sold by the heirs.  Often a multitude of heirs.  No issue there really, however, it can muddy the waters.

As I have said before, I am not 'from the area' originally.  My grandparents came off the boat from Italy, they weren't living in the Burg back before the streets were paved. I don't have those "Old Orangeburg" ties so to speak.  I am one of those 'RELOCATION' clients from years back that stayed to make a home and a living.  No worries - like my grandfather - I can work for what I want.

Soooo...on a certain day my BIC (Broker in Charge) called me into to her office and said she had received call from a gentleman who wanted to list his 'family home' now that his brothers had passed.  She shrugged-'interested?', I said sure.  Kind of odd - most people have local ties, but not always.  Sometimes everyone else has moved away and things are left flapping.  So I called, sounded like I had a shot at something I don't usually have an opportunity for.

The heir that had Power of Attorney said 'they' would be in Orangeburg on Saturday at 10 and would I meet them at the house?  They would be meeting an appraiser at the same time.  HAPPY DANCE!  An appraisal would be invaluable on this 1930's original condition home!  This was going enable me to ensure a sellable property!  I knew we weren't going to replace the original coal furnace, tile roof, or copper screens.  BUT we could position the home to sell to a buyer that could love everything this home was in it's current condition.

Old Goat Appraiser
I showed up bright eyed and bushy tailed Saturday morning to meet everyone.  An appraiser (whom I had heard of by reputation only-who didn't know me from ADAM, or EVE) stood there and told them at least FOUR times that they needed to list with MS. SO AND SO from my very office.  Right there in my face, bold and stinky as you please, TOLD them to list with another agent.  Can you say awkward?  For the sellers, I was just plain stunned (more than a little ticked off).  The son nicely guided me by my elbow to the basement at that moment to take a look at the fascinating coal furnace.

After the VINTAGE APPRAISER had collected his 'data' and left we sat and discussed the partially filled in listing papers (assumptive).  I gently told him that it would be just fine if he wanted to list with Ms. So and So, the paperwork that I brought would be the same, she would just sign her name instead of mine.  He apologized, said he didn't know when he spoke to me that  were with the same company. I quickly addressed my marketing strategy and beat it.  I expected never to darken that doorstep again!

Nothing left to do but head to Columbia for the remainder of the day and go shopping.

Monday morning I shared my experience with another agent.  Low and behold he had received the SAME property as a referral some 3 months earlier.  We compared notes and it was placed by one of the other heirs.  They had asked him to meet them on a Saturday as well, he was unable to and he never heard anything further.   Ms. So and So came to see me, she had declined to meet them on Saturday when she learned yet another agent was coming in at 1:00!  sigh (I hadn't heard about that one).

Ms. Beloved REALTOR  (also known as Ms. So and So) also revealed OLD FART APPRAISER had contacted her prior to meeting with the seller requesting COMPS from her, (he didn't have access to our MLS).  interesting  I asked what she had given him and she said she pulled up everything that sold 'in the neighborhood' and gave them to him.   I had found exactly TWO sales in the entire county that were similar in size, condition and lifestyle.  None of them were located 'in the neighborhood'.  I am not an appraiser, he may know something I don't know...who can say?   It certainly explained WHY he felt compelled to insist they list with Ms. So and So.  They obviously have a relationship (there is that word again).

I received a call some time later - I got the listing!

My vintage listing has been a JOY to work on, my sellers are as supportive as I have ever had!  Everyone falls in love with the property when they go through it (whether they would consider buying it or not).  I can easily visualize the buyer for this exceptional home-a purist, appreciative of everything this property stands for, willing to maintain the homes integrity!  Considering a real project?  Check out our community - we have lots to offer in the way of casa clásica!

Play VisualTour
¡Adoro casas más viejas! (I love older homes!)    I periti di Dirtbag, non così molto.  (you get the general idea)

Wednesday, January 23, 2013

Shark Bait

An agent sat down with me to discuss a former listing of his the other day.  He'd had it listed about 18 mos, replaced carpet, power washed the exterior, professionally cleaned the interior, yard work completed, exterior paint touched up, visual tour, video, CMA results and pricing options.  You name it - he did the works.  Even advised them to remove the dated, heavy dark drapes to let in some light and show off the fabulous views.    Two weeks after an incredible agent luncheon the sellers transferred the listing to another agent in the same company.  He wanted to know why I thought he didn't get it sold.  (well shucks Sweetie - it STILL ain't sold)!

I have shown said property many, many times.  More while he had it listed, less now.  Qualified buyers, they could buy and did buy (something else), no issues with financing at all.  Four of them were relocation buyers - absolutely buying and closing QUICKLY!   They all liked the home at first blush, some put it on the list of possibilities.  They all changed their minds when it came time to make the hard decision, IS THIS THE HOUSE?

Recently I had a buyer call and ask to return with her husband on a Sunday and take a second look at his former listing.  They spent a good 2 hours on site (its furnished but 'vacant').  Oh how they loved it, it was THE house.  In order to buy they must sell first so after a sad goodbye they went home to dream and wait.  Two weeks ago they called.  The Christmas holiday brought considerable interest in their current home and they thought it wise to return for a second look.  Look at a DIFFERENT house, one listed approx $120,000 higher.

Why, when they began to seriously consider buying did they choose another home?  The location of the former property offered an excellent opportunity to live on one of the finest streets in our market - at the lowest historical price in (as Taylor Swift might say) EVER. The VALUE appears to be there, they HAD seen it!  But they changed their minds when it became time to actually spend the $$$$

None of these buyers offered a definitive reason to take the home off their list. I have a theory.  It goes back to that relationship issue.  The original listing agent provided guidance, recommendations, and market projections.  The problem was - and as a buyers agent over the course of those months I can attest as to when the sellers cooperated or 'bought into' his plan.  It was NOT prior to list, but under duress, as the months went along.  And it was never in it's entirety.  Piece by piece, bit by bit, I would see changes as I brought one buyer after another through the home and tried to 'sell' the home.  I have begun to realize that I am having to work too hard to sell that home.  I am beginning to feel as though I am losing credibility with my buyers.  I have fallen out of love with the listing that I had such confidence in.  If that is true for me I imagine it is true for other agents.  Except for the agents  that pride themselves in finding just such properties.  The listings that have gotten weak.  They will check the history in MLS, put out feelers, sniff around.

This house is dead in the water.   I truly believe that if the sellers had bought into the entire marketing plan, worked with their original agent FROM DAY ONE it would have sold in a reasonable time to achieve their goals.  

I expect this to end badly.  The property will sell well below market value and the original CMA price (what a traditional resale at that location would sell for).  The concessions will be hard - closing costs, a roof, extensive repairs.  They will tear it to shreds.  It's inevitable, buyers will smell blood in the water.  They will wait, circle and someone will gobble it up.

The first question that buyer will ask is...'is this a foreclosure'?

Friday, January 18, 2013

Healthy eating in Orangeburg!

I'm Italian.  I like my Italian food, and a REAL Italian restaurant (not a chain).  Family owned, where you know the whole crew by name.  Who their parents are, where they live. All of that.  And they know YOU!

Graziano's was THE place to eat in Lisbon, Maine.   I could walk there from my house, get a take out pizza.  Everyone knew everyone else.  We went to school with one another. The kind of place you still think about 23 years after moving away.  The first place on the list to eat when you go back to visit.

Luckily we have just such a place here in town, House of Pizza.  It is technically a GREEK restaurant but they do serve Italian food too. Locally owned.   My children went to school with their children, we talk about where they are and what they are doing, and their friends.I believe I have eaten there at least once a week since I moved here 23 years ago.  That's a whole lotta PIZZA!  I recommend this place to all my relocation buyers.

My sweet server knows what I order. (lousy photo of her - I took it with my phone)  It is an ongoing joke - silly but it makes me happy, I love her for it.  They have a great menu but I am a creature of habit and rarely change up my selection.  Large pepperoni pizza, fries for an appetizer (fried hard), water. Unless I am there earlier in the day then I might go out on a limb and order coffee to keep me going through the afternoon.  We have been known to have a glass of wine now and again too on very special occasions.

Not long ago I learned the restaurant had been SOLD!  I was devastated and a little ticked off.  It would never be the same.  Where would I go on Wednesday for a long meal with my bestie before Bible class?  Where would we be comfortable lingering over our meal, checking our lessons, catch up on the drama of our days?

My office is across the street - I watched the changes come within DAYS!  The addition of some kind of sun room thingy.  I refused to go check it out.

My curiosity got the better of me and  I broke down and we went back this week.
There were obvious structural changes, had there been changes in staff as well? Supposedly the menu was the same but what about the the TASTE?

The first question in the door was - 'Would you like to be seated in the SUN ROOM?'  Well sure, why not?  We were the only ones out there.  Check it out...a fireplace, with a fire.   My daughter and I as per usual were discussing the menu, what we MIGHT have, when our server arrived and asked 'Pepperoni pizza?'  She was STILL HERE!

My dear friend was being very good.  Following up on that New Years thing and all.   A salad for her, Romaine lettuce only if you please.  I told her there was NO WAY I was having a salad.  I had eaten one already for lunch.   She pointed out it was probably best not to combine two salads a day with SLIM QUICK!  Now that's a friend!  Always looking out for your best interest.  She asked for a take out box as soon as her plate arrived, she was taking 1/2 home for lunch tomorrow!  Good girl.

She ate what remained on her plate like the pro-active healthy thing she is.  What I did not document however, was the pizza she ate after the salad.   BUT, that IS what all of the weight loss pros say to do. Drink a ton of water or something good for you like the salad BEFORE you start on the stuff you really want to eat so you don't over do.  Personally, I start with the fries.

They are open for Sunday brunch now too!  I am thinking to swing by before worship.  Time for a new 'routine'.

Wednesday, January 16, 2013

Here I sit, broken hearted...

Can you finish that line?

I spent many Saturdays 'downtown' in Barre, Vermont  with my mother as a child.  At the laundromat, Green Mountain Diner and inevitably making a pit stop at the 'Pay a Dime' restroom in Fishmans Dime Store.  We'd go in together - and she would spout out 'here I sit, broken hearted, paid a dime and only farted'!  I would laugh every time like I had never heard it before.

Don't pretend this offends your sensibilities.  With all the garbage  on FACEBOOK, youtube, television, on and on and on.  A fart is NOTHING.  And frankly - that about sums up how many REALTORS feel on any given day. Here I sit... It has played through my mind many times and I know if my mother were alive today to listen to my rants at the end of the day she would laugh and recite it again!

Wednesdays are my longest day.  I wake up pretty early, usually between 5-5:30 a.m.   DO NOT imagine that I am ready to face anyone personally, but I am drinking coffee in bed, checking the web and stuff. Social media is fine at 5 a.m. - being sociable is another thing entirely. I am focusing on business in one form or another, it's always with you.

At 8:48 a.m.  I sit at the office...waiting on a  buyer to call (since 8:00) to go over the offer he wants to write.  We already have spent 3 hours 
discussing said paperwork over a week ago.  He needed to go home overnight and think about it.  Of course I understood.  He knows I have to leave to meet another client at 9:00.  Is he going to write, will it be today, next week, ever?  Minutes are ticking, I have to go meet with the seller, get back to meet my BIC (broker-in-charge) at 10:20 for a conference on how things are going.

The seller for the 9:00 appt asked me to call at 8:50 a.m. before I head to  meet him at the property in case he forgets.  We played phone tag for a week to establish that connection so I am a bit apprehensive.    He ANSWERS!!!   'Is it that time already' (oh no) he asks. Yes, I tell him.  'Are we good to meet?'  He says he is fine and as I grab my keys guess who calls?

Former said buyer has only a few questions, I stop and go over them with him.  He will call later when he gets in town so we can get the 'paperwork' done.    Off I go.

Lovely meeting at 9 with super nice elderly gentleman who may or may not list.  It depends on what the market indicates he can expect for the property.  I take my info - shake his hand and off I go.  I'll call back and we will go over the market analysis next week - see what can or cannot be done.

At precisely 10:20 I meet with my broker to discuss my activity.  Yes, I have been showing houses.  Yes, they can probably buy.  No, they haven't done anything.  I said this, they said that.  Good stuff, just nothing on PAPER!  Nothing on PAPER means no $$$$.  We discuss strategy and make encouraging noises.  All in all - not bad.

Mandatory call time.  The agent on duty handles incoming calls and questions.   I get an exciting call on one of my listings.  Oh yes, I WILL show my own listings -  regardless.  If nothing else - I owe it to my seller to get in front of all potential buyers, get feedback at the very least.  See if they CAN put something on PAPER.   It's a cool house - great showing! As we talk and walk they are all over the house.  Financing, what can and can't be done. Sounds sooooo good!  Then he writes down his email address and I recognize the name. They have been around looking and looking for years.  To rent.  Can't buy squat.  Won't buy squat.  I say nothing.  I will go back and email the additional info they asked for, it's really warm (almost 80) but something may have frozen over somewhere.  It could happen.

I don't believe I have mentioned the referral I am chasing, the seller I called earlier for our weekly update (the one that I was hoping to write an offer on-thankfully I never mentioned it to her), a commercial agent from out of town is driving around, wants info on 2 properties she saw with signs (for her clients).  I can't find them in MLS.  I'll email her later too.  It goes on and on.

The phone could ring at any time.  WHO KNOWS WHAT CHALLENGES AND OPPORTUNITIES will present themselves.  I am not so enthused by the end of the day.

By 5:00 p.m. I hope not to be sitting here broken hearted ...I still haven't heard from the buyer who was going to bring in the paperwork.


Monday, January 14, 2013

The 3 R's: Real Estate & Relationships = Referrals

The three R's, fundamental in early childhood education  is easily adapted to the world of real estate.  Real estate builds on relationships and grows into referrals.

An instructor at the real estate school where I received my licensing is still my mentor and dear friend.  He has said more times than I can count and often at times when I would prefer a pity party because of some meanie rather than advice that "real estate is a relationship business".  In other words, suck it up and move on.

There will always be obnoxious real estate agents to bang heads with during a deal.  They make their listings difficult to show, lack the ability to educate their clients, cannot work through a difficult home inspection - whatever.   I try to play nice in the sandbox but it doesn't always work.  Sand is thrown at one another, toys are stolen, and sometimes they run home and cry to mommy (their Broker in Charge). I just KNOW that one day I will face them again on another deal and that old baggage cannot follow me into future dealings.  Some relationships are just plain nasty.  Not an easy way to earn $.  Agents have been known to shy away from difficult contemporaries.  They know from experience their clients don't have a prayer of getting the contract to close.

Agents leave the business, the economy has had a impact on our local board of REALTORS.  While we have leveled off a bit, we are down a good 20% .  Doesn't really break my heart, more for those of us left.  Where do their past clients go?  If I have maintained a decent, workable relationship with one or two - they may send  them to me as a referral!  Or, say perhaps I know an agent in another market - they don't want to travel all this way - or they are WAAAAY far away - Egypt or something, and they know someone in my market who wants to buy or sell a home.   They refer them!  Easy money for them - good money for me too.  A nice relationship.  The tour below is a referral from an out of market agent - GREAT home too!
Play VisualTour

Imagine $2,000,000 sales price
Personal relationships can provide referral IN-come too through outgoing referral placement.   An excellent source for me has been my ex-husband.  While he relocated from our home, he still remains a source of business for me!  If he can find a way for me to place a referral - he DOES IT!   A friend in Ohio wants to sell - he persuades them to let me refer them to a listing agent in that market.  He wants to buy a garage to store his vintage autos, he calls me and I place him as a buyer referral.

Now, see that little gem on the right (that's his current home).  Say it sells for 2 mil.  I have no clue what it will list at - he has done lots of renovations etc...but just suppose it does.  This lovely little pie chart will demonstrate what kind of fee can be gained.  Keeping in mind the company takes (GASP) 1/2 of the incoming check.  I always appreciate his help - even if the buyer or seller end up not actually doing anything it's kinda fun to say I got the business from my ex.  And when they do close - it's an excellent source of additional income.   Taking that a step further - Mr. Ex-Husband has me place him as a buyer after the sale of current referred listing, in TWO markets.  Things being as they are the income from a sale in Cali will still enable him to purchase a retirement property as well as a primary residence.  That's THREE referrals from one source.   I never left my desk.   He gets to feel good for helping me out - I get to feel gooder as my bank account grows.   The kids don't have to feel their parents are at war.

Why wouldn't I beat my children, family, church members, FACEBOOK friends, past clients, REALTOR pals, absofreakinglutely every person I KNOW for leads?   The income gap between closings for personal clients must be filled.   When it comes to the well known and oft worked 'Who do you know who is interested in buying or selling a home?'  I mean ANYWHERE on this planet.

Lastly, lets revisit that first paragraph and my personal rant about real estate is a relationship business.  While I often have had to 'suck it up' from irresponsible agents, intolerable, demanding buyers or sellers, eventually even they learn sometimes the relationship is with TINA!