Google+ Followers

Monday, February 4, 2013

Using the WEB as a NET

Automatic feed to these sites!
Personal websites are a good thing.  I have one myself.  I bought it/started the site when a developer dumped me for another agent BECAUSE of a personal website.  Or rather, my lack of one. The reasoning was that Mr. So and So REALTOR had a 'far reaching website'.

Now, in all fairness, I didn't actually have his development listed yet.  He was responding to some agressive materials I sent him trying to solicit his future business. He LIKED that.  The call came within days after he had extended his listing.  He was soooo sorry he hadn't called me sooner.  Assured me the development and listing would be mine when the current list ran out again.  I was ecstatic!  We talked about it 3 times over the following months.

I sent Mr. So and So Developer the note while enrolled in a program called TOP GUN Academy. We were given tools and assignments to help us aggressively grow our business and improve our skills.  We met weekly - divided into teams with 'team leaders'.  I was so PROUD of my accomplishment, we all rejoiced in my pro-active activities and the positive results (I had been a REALTOR about 6 mos)!  Can you imagine!

Some time later Mr. So and So team leader mentioned he ran into Mr. So and So Developer in the post office.  How lovely, I felt a chill wind begin to blow.  Trust your instincts.

The week the listing expired - Mr. So and So team leader informed me the developer would be listing with him. Mr. So and So Developer felt he needed that special 'web' exposure that his PERSONAL website offered.  I won't go into the details, matters not a whit.  I decided in exactly 5 minutes that pile of  poo would NEVER be used again.  I called the very same website developer and started one of my own.

It was easily countered if I had been given the chance.  Truth is, a personal website has one goal.  And it is summed up in the word PERSONAL.  It is not about the seller - it is for the REALTOR.  Promoting the REALTOR and attracting buyers to the REALTOR.   Capture the buyers and sell them a property,  ANY property.

Additional download feed-newspapers
You see that Listing Network visual at the top left side of the BLOG?  Those are the sites automatically fed by our office, on ALL of our listings - one of the sites alone feeds further to 130 newspapers!  See how that works?  I know and understand the tools my company offers, I USE them and track the results myself. Mr. So and So Developer had no clue about that.  I was not offered the opportunity to share that info.

No worries
, they made an excellent team. It only took 2 years to sell at 1/2 the original list price - with somewhere around 22 inspection item repairs on a new construction.  What did I really lose?  Nothing.  I gained a whole lotta wisdom. In this business as in most other areas of the world verbal means nothing.  The measure of a man is not in 'his word' in business, learn it.  KNOW IT!

I have gotten over all that - it was almost 5 years ago (well, maybe not quite over it) that would be foolish.   Mr. So and So Developer, Mr. So and So REALTOR with the inclusion of Mr. So and So Builder are teaming up to add some additional properties to the development!

I know, like I know, like I know, that I WILL sell one of those properties.

Fortunately for my future buyers - I know and understand the 'team' that will be sitting on the other side of those negotiations.

God doesn't like ugly.