|Goodwill 'Dorothy' Shoes|
I started about 7 years ago sending out monthly newsletters to my neighborhood. Called myself 'Your Neighborhood REALTOR'. But guess what? I actually lived in the neighborhood. Walked by their houses EVERY day, attended their yard sales, they saw me mowing my own lawn. I don't market myself as the neighborhood REALTOR to the whole town for crying out loud. That's just ridiculous, people know better. They know B.S. when they hear it, they don't have to smell it or taste it to know what it is.
When I emailed those newsletters I included a watermark so my 'work' couldn't be stolen easily. (by fellow agents) I am flattered if they like it enough to copy certainly, but at least retype it or something. Don't make a photo copy and keep as yours. My watermark prevented such blatant theft.
|My Yard Sale Pin|
Friends are very thoughtful about finding 'Dorothy' items for me to use. Some are helpful, some just make you roll your eyes but they ARE thinking of me and that is everything.
Creative marketing really isn't about the home. It's about the agent. Driving the business to YOU. Buyers
|Dorothy In My Office|
|FALL FESTIVAL Booth|
Before NEW 'Dorothy' shoes
Personal branding keeps you geared up to a higher level when things are starting to stink, clients are a pain, lenders aren't getting it done and appraisers are begging for a beating. You can regroup and focus on something positive, yourself. Find your happy place and stay there for a few hours and before you know it, you no longer want to slam their face into the desk. Trust me, it works.
A friend offered me the opportunity to set up a booth last Halloween and hand out candy at her daughters school. That's me, in my Dorothy costume - purchased from Goodwill! (I have since made some more fitting shoes) but it got the job done. I gained a listing off that stint. If you look closely you will see I am wearing the actual pin from my 'logo'.
As luck (?) would have it, our REALTOR Association performed a skit at our April Membership Luncheon for Fair Housing Month. Filmed and produced by our members and posted to YouTube. Can you guess the theme?
See what has happened here? I AM Dorothy. A tad older to be sure, can't sing for squat...but DOROTHY nonetheless!
I think next year I would like to be Mrs. Nicholas Cage...